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Tag Archives: shoppers
Retailers Retooling Holiday Layaway Plans for 2012
Retailers are expecting (hoping?) for a better 2012 holiday season after a slow several years. They are planning for post-recession shopping behavior. According to Alec Foege, writing for JWT Intelligence: “Back in 2009, Kmart and Sears revived the old Christmas layaway concept, … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Best Buy, credit, customer expectations, customer service, holiday, JWT Intelligence, Kmart, layaway, multichannel, opportunity, planning, promotion, recession, Sears, segmentation, shoppers, shopping, Toys "R" Us, Wal-Mart
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High-Tech Changing Retail Merchandising Practices
Here’s a good take on the evolving use of technology in retailing by Erik Sherman, writing for Inc.: “The retail industry is undergoing significant changes in the merchandising process — at least, so says a recent survey by RSR Research. The … Continue reading
Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, experiential retailing, merchandising, opportunity, RSR Research, shoppers, shopping, technology, tips, trends
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A Toys “R” Us Tablet for Kids
Toys “R” Us recently announced that it would be introducing its own tablet for kids, exclusive to TRU, into the already crowded marketplace. As Ann Zimmerman reported for the Wall Street Journal: “In a bid to battle the ‘showrooming’ phenomenon … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged experiential retailing, kids, merchandising, opportunity, planning, pricing, promotion, segmentation, shoppers, tablet, toy, Toys "R" Us, trends, TRU
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