Tag Archives: segmentation

How FreshDirect Delivers Phone and Online Grocery Orders

Posted on October 17, 2012 by bermanevansretail

Ever consider how an online order is actually delivered, especially one involving a lot of perishables? Consider the case of FreshDirect (“Groceries Delivered Direct to Your Door.” According to a recent story in the New York Times: “Every day, thousands of … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Home Depot Learns the Hard Way: Chinese Not Do-It-Yourselfers

Posted on October 15, 2012 by bermanevansretail

For decades, Atlanta-based Home Depot has focused on do-it-yourselfers (DIYers) — customers who buy products and then install them or set them up themselves. But in China, Home Depot has found that customers are not that interested in being DYIers. So, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Dads Are Shopping Too, Not Just Moms

Posted on October 13, 2012 by bermanevansretail

Today, dads are much more likely to do at least some of the shopping. Thus, they represent a much larger segment of the market. According to Phil Lempert: “The evidence is mounting. Guys can stand the heat in the kitchen … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment