Tag Archives: Retail Touchpoints

How SMB Retailers Can Better Utilize Twitter

Posted on November 10, 2014 by bermanevansretail

Twitter keeps growing in popularity as a social media platform. According to its Web site, Twitter has “284 million monthly active users. 500 million Tweets are sent per day. 80% of Twitter active users are on mobile. 77% of accounts are outside the U.S. Twitter … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

2014 Retail Operations Superstars

Posted on September 9, 2014 by bermanevansretail

Retail Touchpoints recently released its Store Operations Superstar Awards 2014: “Successful store operations improve the customer experience and ultimately, the bottom line. But today’s store operators are constantly juggling numerous challenges, from managing mobile technology to motivating employees. As competition continues … Continue reading →

Posted in Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment

Digital Coupons Booming — and Introducing Zavers by Google

Posted on September 24, 2013 by bermanevansretail

The popularity of digital coupons by shoppers is still rapidly rising — and many retailers are actively hopping on board. According to recent research from Zavers by Google and Retail TouchPoints: “As the smartphone becomes one of consumers’ preferred shopping tools, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment