Tag Archives: promotion

Are 2012’s Black Friday Doorbusters Really a Good Real?

Posted on November 23, 2012 by bermanevansretail

As we have blogged before, Black Friday “deals” are not always what they seem. They are often not the best bargains of the year, but typically a tool to lure consumers to the store. Today (Black Friday 2012) is no … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 5 Comments

Online Shopping Predictions: Holiday 2012

Posted on November 20, 2012 by bermanevansretail

This is expected to be a strong online shopping season for retailers. Take a look at this infographic hosted by visual.ly. Post suggested by KCJ    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Zara: On the Fast Fashion Track

Posted on November 19, 2012 by bermanevansretail

As we’ve blogged previously, Zara, the Spain-based global apparel retailer that is part of Inditex, is on quite a roll. It is now the largest fashion retail chain in the world. Suzy Hansen, reporting for the New York Times, notes … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | Leave a comment