Tag Archives: pricing

Are 2012’s Black Friday Doorbusters Really a Good Real?

Posted on November 23, 2012 by bermanevansretail

As we have blogged before, Black Friday “deals” are not always what they seem. They are often not the best bargains of the year, but typically a tool to lure consumers to the store. Today (Black Friday 2012) is no … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 5 Comments

How Big a Problem Is Price Gouging?

Posted on November 20, 2012 by bermanevansretail

Here is an interesting infographic by Brian Wallace on price gouging (setting overly high prices due to the high of consumer demand relative to the available supply). Click the chart to learn more. Post suggested by KCJ  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Want to Compete with Amazon? Focus More on Private Brands

Posted on October 29, 2012 by bermanevansretail

To better combat showrooming, many retailers are increasing their use of private brands. Why, these brands are only available at specific retailers and not for sale at Amazon and other online behemouths. This enables the retailers to stimulate customer loyalty … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment