Tag Archives: planning

Resume Tips: An Infographic

Posted on June 19, 2015 by bermanevansretail

Although high-tech digital job application tools are gaining in usage by companies — especially larger ones, the resume remains a key document in most employment searches. So, it is  essential that we do everything we can to have our resume … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , | 3 Comments

Catering to Buyer Personas: Infographic and Video Examples

Posted on June 16, 2015 by bermanevansretail

Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Smart Merchandiser Video: E-Commerce Software

Posted on June 14, 2015 by bermanevansretail

Efficient and productive assortment planning and merchandise management are complex activities for all retailers — large and small, online and offline, etc. Fortunately, more and more easy-to-use, moderately priced merchandising software applications are now available. One firm in this area … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment