Tag Archives: planning

What Are Optimal Prices for a Retailer?

Posted on October 6, 2012 by bermanevansretail

A key decision for retailers involves setting the proper prices. If prices are too low, then profit margins suffer. If prices are too high, shoppers may patronize competitors. Thus, it is crucial to set “optimal” prices and enact the proper balance … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Social Media Use by Fast-Growing Retailers

Posted on October 5, 2012 by bermanevansretail

This infographic is based upon research on people’s social engagement with retailers by Exact Target.

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Benchmarking: It’s Essential to Compare Performance by Store Category

Posted on October 4, 2012 by bermanevansretail

As we noted in May, the Retail Owners Institute provides a number of measures of financial peformance for 55 different sectors of retailing. Here is why this topic is so important: “How can these benchmark numbers be used? First, for perspective.  … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , | Leave a comment