Tag Archives: planning

Consumer Perceptions of the Best Retailers in Eight Countries

Posted on October 23, 2012 by bermanevansretail

OC&C Strategy Consultants, a firm based in the Netherlands, annually does research related to its Retail Proposition Index: 2012 “marks the third year we have produced the Index, a major piece of consumer research measuring shopper perception of the strength of … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Starbucks Is Testing a New Hyper-Local Format

Posted on October 20, 2012 by bermanevansretail

In order to stimulate sales growth, Starbucks is experimenting with a new hyper-local format. The first such outlet is in Denver, Colorado (shown below). As reported by Fast Company: “This week in Colorado, Starbucks opened a store unlike any before … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , | Leave a comment

Dads Are Shopping Too, Not Just Moms

Posted on October 13, 2012 by bermanevansretail

Today, dads are much more likely to do at least some of the shopping. Thus, they represent a much larger segment of the market. According to Phil Lempert: “The evidence is mounting. Guys can stand the heat in the kitchen … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment