Tag Archives: planning

How Small Retailers Can Compete During the Coming Holiday Season

Posted on November 5, 2012 by bermanevansretail

Still coping in NY. (No power at home. 🙂 ) But, back to blogging. _________________________________________________________________ Small retailers have many points of differentiation against their big-time competitors, such as a more personal approach and a more convenient location. Anita Campbell, writing … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Prepare Employees for the Expected — and the Unexpected

Posted on November 1, 2012 by bermanevansretail

HELLO: HOPE YOU ARE ALL SAFE AND SOUND. We’re still without power, Internet, and phone.  STAY SAFE! Things do not always go as planned. So, having contingency (back-up) plans is essential. As Robert Price notes: “Dealing with large crowds and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

How to Reduce Online Shopping Cart Abandonment

Posted on October 26, 2012 by bermanevansretail

Bronto Software is one of the leading firms in providing E-mail and cross-channel marketing solutions for retailers. It regularly produces excellent white papers. Click the image to see Bronto’s report on shopping cart abandonment called “From Abandonment to Conversion.”  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments