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Tag Archives: planning
Consumer Sentiments in 2013
Check out this video clip from Prosper Business Development. It discusses how consumers feel about the economic environment and how it affects them.
Declining Consumer Interest in Fast Fashion?
Are consumers growing tired of “fast fashion,” quickly reproduced items sold at lower prices than the originals? Roya Wolverson, reporting for Time, notes that: “Last year, discount meccas like Dollar General and Dollar Tree scrambled to expand into hundreds of … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, Dollar General, Dollar Tree, global, H&M, merchandising, Neiman Marcus, planning, pricing, segmentation, shopping, Target, trends, Uniqlo, Zara
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Valuing Employees Through Good Pay
Paying low wages to retail employees may keep costs down. But that does not mean this is necessarily the most profitable path to pursue. Consider these observations from Sophie Quinton, writing for theatlanticcities.com: “Many employers believe that one of the … Continue reading
Retailing: From A to Z 