Tag Archives: Path to Purchase Institute

The Digital Collaboration Playbook of 13 Retail Leaders

Posted on September 24, 2014 by bermanevansretail

The latest issue of Shopper Marketing includes the “Shopper Marketing Digital Collaboration Playbook.” This is the Path to Purchase Institute’s: “first attempt to catalog the numerous ways that top retailers are using new tools to communicate with shoppers along the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Leaders in Digital Shopper Marketing

Posted on May 2, 2014 by bermanevansretail

Via Shopper Marketing, Path to Purchase Institute has published its second annual report on “Who’s Who in Digital Shopper Marketing:” “Here is our list of brand and retail executives who are making notable contributions in the areas of digital shopper marketing, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

A Comprehensive Glossary of Retailing Concepts

Posted on March 30, 2014 by bermanevansretail

Looking to learn more about the terminology used in retailing? The Path to Purchase Institute annually publishes a comprehensive glossary. To access the free nearly-700-item 2014 glossary, click the image.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | 3 Comments