Tag Archives: opportunity

Dads Are Shopping Too, Not Just Moms

Posted on October 13, 2012 by bermanevansretail

Today, dads are much more likely to do at least some of the shopping. Thus, they represent a much larger segment of the market. According to Phil Lempert: “The evidence is mounting. Guys can stand the heat in the kitchen … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Super 8 Hotels Expanding in China with Business Intelligence Support

Posted on October 12, 2012 by bermanevansretail

Super 8 is a global discount-oriented hotel chain. In recent years, it has been rapidly expanding its worldwide efforts, especially in China. According to Microsoft Case Studies: “As one of the largest operators of budget hotels in the world, Super … Continue reading →

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Mobile Search and Restaurants

Posted on October 11, 2012 by bermanevansretail

As reported by eMarketer: “Mobile users seeking restaurant information seem to belong overwhelmingly to one group: hungry people looking for good food, right now. Many commerce-related searches conducted on mobile devices are not so urgent — such as those made … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | Leave a comment