Tag Archives: online shopping

RealReal: An Interesting Consignment-Based Retail Strategy

Posted on April 7, 2016 by bermanevansretail

The RealReal “is the leader in authenticated luxury consignment. We offer the largest selection of pre-owned and authenticated luxury items including men’s and women’s luxury fashion, fine jewelry & watches and fine art. The RealReal sells pieces from designers such … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

The Science (?) of Retail Security

Posted on April 6, 2016 by bermanevansretail

As been been reported so many times, retail security — both in-store and online — has become a major issue for millions of companies around the world. (see, for example, 1, 2, 3) Very recently, EarthLink noted this about security: “Our … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , | 3 Comments

How Do We Make Digital Consumers Happy?

Posted on March 30, 2016 by bermanevansretail

Digital consumers can be quite demanding. Below are two valuable resources for us to better understand digital shopping and to learn how to better act in serving these customers.   First, click on the image to access “The Digitally Demanding … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment