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Tag Archives: online shopping
DoubleTree Creates a YouTube Travel Channel
DoubleTree, a hotel chain owned by Hilton, recently set up a “DTour by DoubleTree” channel at YouTube. Click the image to access the DoubleTree YouTube channel. Then watch the short video below.
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged customer expectations, DoubleTree, experiential retailing, Hilton, mobile shopping, multichannel, online shopping, promotion, social media, video, YouTube
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Moms and Mobile Shopping
According to a 2013 survey by Alliance Data, the majority of U.S. moms said that they used a smartphone or tablet at least once a week during the shopping process — for research and/or buying. More than one-third of the respondents … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, eMarketer, experiential retailing, mobile media, mobile shopping, mom, multichannel, online shopping, opportunity, shopping, trends, women
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Mobile Media and Comparison Shopping
We know that consumers do more comparison shopping than ever before — both online and in the store. To get an idea of how much comparison shopping through mobile media has grown, take a look at the following data and … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged comparison shopping, competition, customer expectations, eMarketer, experiential retailing, merchandising, mobile shopping, multichannel, online shopping, price, promotion, social media
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