Tag Archives: online shopping

DoubleTree Creates a YouTube Travel Channel

DoubleTree, a hotel chain owned by Hilton, recently set up a “DTour by DoubleTree” channel at YouTube. Click the image to access the DoubleTree YouTube channel. Then watch the short video below.      

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Moms and Mobile Shopping

According to a 2013 survey by Alliance Data,  the majority of U.S. moms said that they used a smartphone or tablet at least once a week during the shopping process — for research and/or buying. More than one-third of the respondents … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 1 Comment

Mobile Media and Comparison Shopping

We know that consumers do more comparison shopping than ever before — both online and in the store. To get an idea of how much comparison shopping through mobile media has grown, take a look at the following data and … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment