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Tag Archives: online shopping
Mobile Shopping and Affluent Consumers
As we have reported before, mobile media are now commonly being used by many consumers during the shopping process. Let’s look specifically at affluent consumers. According to eMarketer: “The wealthy consumer is highly likely to own a smartphone or tablet, … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, customer service, eMarketer, experiential retailing, location, Luxury Institute, merchandising, mobile shopping, multichannel, online shopping, shopping, social media, trends
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How Well Are Multichannel Retailers Performing?
As more and more retailers operate as bricks-and-clicks firms by offering physical stores and online shopping to their customers, it is important that those retailers assess how well each operation is doing. Through its research, Harris Interactive has found some … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Amazon.com, Best Buy, competition, customer expectations, customer service, EquiTrend, experiential retailing, Harris Interactive, inventory management, location, merchandising, multichannel, Office Depot, online shopping, retail analytics, retail positioning, segmentation, store branding, Target, Wal-Mart, Walgreens
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Outstanding Retailers at Cross-Channel Marketing
For the third year, Retail TouchPoints has presented its Channel Innovation Awards to 10 retailers: “This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.” Click the image to see the 2013 winners. … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged cross-channel, customer expectations, customer loyalty, customer service, experiential retailing, global, merchandising, multichannel, online shopping, opportunity, planning, promotion, Retail Touchpoints, shopping
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Retailing: From A to Z 