Tag Archives: Nordstrom

Nordstrom and GQ Announce Integrated Multi-Media Strategy

Posted on July 1, 2012 by bermanevansretail

Nordstrom,  JWN, and GQ recently announced a new multi-media strategy. Nordstrom will operate an online store and offer “GQ Selects,” which is a selection of men’s products especially selected from GQ  by the magazine’s editors. Starting with the July 2012 issue, the products will … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Why Social Commerce Has Failed, and What Can Make It Work

Posted on April 17, 2012 by bermanevansretail

According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading →

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True Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures

Posted on March 22, 2012 by bermanevansretail

As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway, and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , | Leave a comment