Tag Archives: Penney

J.C. Penney Wants To Eliminate the Cashier

As a part of his long-term plan to revitalize J.C. Penney, new CEO Ron Johnson is now on another mission: to eliminate store cashiers. What do YOU think about this? According to Business Reporter, during a speech at Fortune’s  Brainstorm Tech conference … Continue reading

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Fair and Square Pricing at J.C. Penney

In February 2012, J.C. Penney revamped its pricing approach — by cutting everyday prices and reducing the number of sales. To date, this approach has not lived up to the firm’s expectations. What do you think?

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Why Social Commerce Has Failed, and What Can Make It Work

According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading

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