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Tag Archives: Penney
J.C. Penney Wants To Eliminate the Cashier
As a part of his long-term plan to revitalize J.C. Penney, new CEO Ron Johnson is now on another mission: to eliminate store cashiers. What do YOU think about this? According to Business Reporter, during a speech at Fortune’s Brainstorm Tech conference … Continue reading
Fair and Square Pricing at J.C. Penney
In February 2012, J.C. Penney revamped its pricing approach — by cutting everyday prices and reducing the number of sales. To date, this approach has not lived up to the firm’s expectations. What do you think?
Why Social Commerce Has Failed, and What Can Make It Work
According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the … Continue reading
Posted in Global Retailing, Social Media and Retailing
Tagged Facebook, GameStop, Gap, Nordstrom, online shopping, Penney, social media, strategy, trends
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