Tag Archives: Nielsen

Connectivity’s Influence on Global Shopping

Posted on September 1, 2012 by bermanevansretail

Nielsen recently did research on the impact of connectivity (the use of connected devices) on shopping behavior around the world. The firm concluded that: “Connected devices have become a way of life for many, but shoppers are digitally engaged to … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Globally, How Important Is Price in Grocery Purchases?

Posted on August 23, 2012 by bermanevansretail

Nielsen recently conducted a major study of consumer grocery shopping behavior and attitudes in 56 countries around the world. The Nielsen online survey provides “insights into how 16 various factors have impacted grocery purchases in the last year. Manufacturers and … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

The Diverse People of Africa

Posted on June 13, 2012 by bermanevansretail

Nielsen recently conducted a major research project on the diverse population of Africa. It concluded that: “Despite the exciting opportunities and considerable promise of the African continent, doing business here also comes with significant challenges. Aside from political turmoil, wide … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment