Tag Archives: multichannel

Interactive Technology Becoming More Important

Posted on July 22, 2013 by bermanevansretail

Technology-based experiential retailing is becoming more of a key competitive advantage for retail stores in their fight against customer showrooming. Retail Touchpoints recently published an excellent report on this topic, written by Jonathan Lee, entitled Using Innovative Technology to Address the Showrooming … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Retailers’ Interest in Outlet Stores

Posted on July 20, 2013 by bermanevansretail

For many traditional retailers, outlet stores have become an essential part of their overall store strategy mix. Here’s why. According to Kyle Stock, writing for Businessweek: “High-end department stores are slumming … sort of. At pricey apparel retailers such as Neiman … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , , , | 1 Comment

An Interview with Build-A-Bear’s CEO

Posted on July 19, 2013 by bermanevansretail

Build-A-Bear Workshop is the very popular and highly interactive multichannel retailer that appeals to adults and children of almost any age.   Recently, Build-A-Bear’s new CEO Sharon sat down for an interview about her career with Patricia R. Olsen of … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , | Leave a comment