Tag Archives: multichannel

2015 Global Retail Sales Booming

Posted on April 15, 2015 by bermanevansretail

2015 promises to be a very strong retail sales year around the world as more countries recover from their recessions. Total global retail sales in 2015 are projected to reach nearly $24 trillion dollars. According to eMarketer: “Retail sales worldwide … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

How Should You Handle Angry Customers?

Posted on March 31, 2015 by bermanevansretail

All companies treasure and understand the value of happy customers. The extent and loyalty of happy customers is often the difference between success and failure. But, how should we deal with angry customers? As a general rule, we should not … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

A HubSpot Study: Social Media Posts and Interaction

Posted on March 28, 2015 by bermanevansretail

How well do industries do in their social media engagement? Is the frequency of posting related to the level of audience participation? HubSpot recently conducted a research study on this (“2015 Social Media Benchmarks Report”). The full 49-page report may … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment