Tag Archives: multichannel

How Shipping Options Can Affect Online Purchase Conversion

Posted on March 27, 2015 by bermanevansretail

We know that not revealing shipping information until a customer is ready to pay for an item can have a dramatic impact on shopping cart abandonment. But another shipping topic that has not received as much attention relates to how … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments

A Fun Quiz: What Is YOUR Shopping Personality?

Posted on March 26, 2015 by bermanevansretail

Do you like/love to shop — or hate to shop? Do you spend time comparison shopping — or buy whatever is readily available? Are you an impulse shopper drawn to sales and special displays — or a careful planner who … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , , | 1 Comment

Have You Mastered Twitter Yet?

Posted on March 25, 2015 by bermanevansretail

With the growing popularity of Twitter as a business communications platform, companies have various decisions to make — including these: Does every tweet mentioning the firm’s name require a response? How should firms respond to positive tweets? To negative tweets? … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment