Tag Archives: merchandising

Mobile Shopping and Affluent Consumers

As we have reported before, mobile media are now commonly being used by many consumers during the shopping process. Let’s look specifically at affluent consumers. According to eMarketer: “The wealthy consumer is highly likely to own a smartphone or tablet, … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment

Making Deli Counters Safer

As Phil Lempert, the supermarket guru notes: “Deli counters are a favorite when it comes to sandwich meats, salads, and pre-cooked foods, but they can also be a risky place for listeria. So what’s next? Watch this video clip.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , | 6 Comments

How Well Are Multichannel Retailers Performing?

As more and more retailers operate as bricks-and-clicks firms by offering physical stores and online shopping to their customers, it is important that those retailers assess how well each operation is doing. Through its research, Harris Interactive has found some … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment