Tag Archives: merchandising

Small Online Retailers Can Compete with the Big Guys

Even though E-commerce via the Web has become very popular for the “big guys,” there still remain many opportunities for smaller firms. As Julie Neumann reports for Bigcommerce, an E-commerce platform serving 50,000 stores in over 65 countries: “If you want to build … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Shopping in 2014 and Beyond: An Infographic

Take a look at this popular and informative infographic on omnichannel shopping worldwide in 2014 and beyond. The infographic was prepared by Gift-Library.com,  which “offers a unique combination of Personal Shopping and fulfillment for high-end luxury gifts.”    

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

It’s Tough Doing Business in Russia — Even for Online Firms

Evans on Marketing With a population of nearly 145 million, Russia is a desirable market for many companies. But government rules keep making this tougher. Let’s consider the recent decision of FedEx, UPS, and DHL to stop making deliveries to … Continue reading

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment