Tag Archives: merchandising

Multichannel Merchant’s New Study of Global E-Commerce

Posted on August 13, 2014 by bermanevansretail

Due to its growing importance, we have posted several times about the changing face of global E-commerce (see, for example, 1, 2, 3). According to Mike O’Brien, writing for Multichannel Merchant (MCM): “If you’re a merchant and you’re not engaged in global E-commerce, … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 3 Comments

Clever Uses of Instagram

Posted on July 24, 2014 by bermanevansretail

Instagram is a rapidly growing social media site, particularly among younger people: It “is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 3 Comments

“Retail Therapy” Myths

Posted on July 22, 2014 by bermanevansretail

“Retail therapy” is the notion that some people shop as a stress reducer and/or as a way to avoid life’s tough issues. As Amanda Page, the Editor at HealthCentral says: “We all do it: indulge in ‘comfort’ purchases to remedy a bad … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment