Tag Archives: L.L. Bean

L.L. Bean’s Dominant Edge: Its Return Policy

Posted on January 3, 2017 by bermanevansretail

Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , | 3 Comments

L.L. Bean: Cross-Channel Merchant of the Year

Posted on September 20, 2012 by bermanevansretail

Today, L.L. Bean was honored as the Cross-Channel Merchant of the Year at  Multichannel Merchant’s  27th Annual MCM Awards. Click the image to learn why.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Why Customer Experience Leads to Customer Satisfaction

Posted on June 17, 2012 by bermanevansretail

As Debra Ellis, founder of Wilson & Ellis Consulting, says: “Companies like Amazon, Apple, and L.L. Bean are scoring big on customer satisfaction is because they are ‘focused on creating the best experience for their customers’.” Click the icon to … Continue reading →

Posted in Part 1: Overview/Planning | Tagged , , , , , | Leave a comment