Tag Archives: Joel Evans

Be a Smart Customer: 2014 Holiday Shopping Tips

Posted on November 12, 2014 by bermanevansretail

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 3 Comments

Are YOU as Cyber-Secure as You Should Be? Some Video Tips

Posted on October 15, 2014 by bermanevansretail

Identity theft and loss of privacy are BIG issues. In this video, we point out several “scary” aspects of cyber security as well as offer several tips. Protect YOURSELF. We can be our best friend — and our worst enemy. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments

Understanding and Marketing to the Long Island Consumer: A Small Business Perspective

Posted on July 28, 2014 by bermanevansretail

Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too.      

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment