-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Tag Archives: interactive
The Best in Interactive Technology and Digital Signage
The nonprofit Digital Screenmedia Association recently announced its annual DSA Industry Excellence Awards for digital signage, mobile, and self-service kiosk technology. As reported by Selfserviceworld.com: “The awards covered a wide spectrum, ranging from educational digital signage kiosks in a children’s park to … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, customer service, Digital Screenmedia Association, experiential retailing, interactive, kiosk, merchandising, promotion, shopping, technology, trends, video
2 Comments
Interactive Technology Becoming More Important
Technology-based experiential retailing is becoming more of a key competitive advantage for retail stores in their fight against customer showrooming. Retail Touchpoints recently published an excellent report on this topic, written by Jonathan Lee, entitled Using Innovative Technology to Address the Showrooming … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, experiential retailing, interactive, merchandising, multichannel, online shopping, promotion, Retail Touchpoints, showrooming, technology
Leave a comment
Window Shopping Goes High Tech
High-tech window displays are bringing new life to shopping. It’s fun, too. Consider this illustration: adidas NEO “is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged adidasNeo, customer expectations, display, experiential retailing, global, interactive, merchandising, multichannel, QR, social media, technology, video, window
Leave a comment
Retailing: From A to Z 