Tag Archives: information

All Types of Retailers Need to Use Database Marketing

Posted on June 20, 2016 by bermanevansretail

Both small and large firms need to have good customer databases, although their approaches may be quite diverse. This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | 1 Comment

A Multimedia Look at Career Advice

Posted on May 13, 2016 by bermanevansretail

Here are three very different types of information that should aid you in career planning: An income slideshow from CreditRepair.com via CNBC. As CNBC’s Jessica Dickler reports: “How much you make is a topic few people like to reveal. It’s … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , | 1 Comment

Market Research for Small and Medium Retailers

Posted on May 9, 2016 by bermanevansretail

Research is as important for small and medium-size enterprises (SMEs) as for larger retailers. But the SMEs often may have less experience in gathering and analyzing information. Consider these observations from Surveygoo founder Neil Carey: “When it comes to your … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 2 Comments