Tag Archives: information

Every Retailer Needs a Technology Plan — Even Small Ones

Posted on June 27, 2013 by bermanevansretail

As Nelly Yusupova, founder of TechSpeak for Entrepreneurs, discusses in this video clip: “Having access to the right information in a time of crisis is essential, and a technology plan allows for key information to be shared among employees.”   … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

Learning from Customer Complaints

Posted on June 26, 2013 by bermanevansretail

Watch this video clip from serial entrepreneur Gary Vaynerchuk about turning customer complaints into opportunities.    

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

In-Store Mapping and Mobile Media

Posted on June 11, 2013 by bermanevansretail

Store retailers are well aware of the negative impact of social media on showrooming behavior. However, newer, more helpful mobile apps are aiding store retailers. Consider this example, as reported by Chantal Tode for Mobile Commerce Daily: “In a sign of the growing … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment