Tag Archives: information

Can Bricks-and-Mortar Retailers Get Better Consumer Data?

Posted on October 25, 2013 by bermanevansretail

Online retailers are able to generate enormous amounts of information about shoppers — quickly  and inexpensively. Store-based retailers often wish that it was so simple for them to obtain such data. Consider these observations from Dawn Klingensmith, reporting for the Path to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Free Data from the Retail Owners Institute

Posted on September 15, 2013 by bermanevansretail

The Retail Owners Institute provides a lot of free and inexpensive data through its Web site. While the data are valuable to retailers of any size, the site is very good for small retailers because of the pricing: “The ROI … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | 5 Comments

Uh, Oh: NRF Predicts Slower Back-to-School Revenues This Year

Posted on August 1, 2013 by bermanevansretail

For many retailers, back-to-school revenues comprise a large part of their annual sales. Thus, an uptick or down-tick for this season can have a big impact on the bottom line. This is the National Retail Federation’s take on back-to-school 2013: … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment