Tag Archives: Hofstra University

TV Interview: Where Should Retailers Be Locating?

Posted on December 18, 2015 by bermanevansretail

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with malls versus local shopping areas. … Continue reading →

Posted in Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 1 Comment

TV Interview on Launching a New Product

Posted on November 6, 2015 by bermanevansretail

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with launching new products. There … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Appealing to the Luxury Retail Shopper

Posted on October 2, 2015 by bermanevansretail

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments