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Tag Archives: global
Target’s Chief Marketing Officer on Digital Content
Target Executive Vice President and Chief Marketing Officer Jeff Jones talks about his marketing philosophy and creating content for the future. See the full story on abullseyeview.com.
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career)
Tagged chief marketing officer, digital, experiential retailing, global, shopping, social media, Target, technology, trends, video
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The Importance of Digital Tools During the Shopping Process: A Global Study
As eMarketer reports: “Consumers have different expectations and preferences for customer service depending on where they are in the purchase journey and the types of questions they have. A 2012 global customer experience study sponsored by Capgemini found that social media … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged Capgemini, customer expectations, eMarketer, global, information, mobile shopping, multichannel, online shopping, shopping, technology, trends
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An Interview with Cheesecake Factory’s CEO
Cheesecake Factory is a highly successful retail chain of restaurants. Here is an interview with Founder and CEO David Overton. He covers a number of issues, including the health care provided to employees (and pending cost increases) and global expansion. … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career)
Tagged Cheesecake Factory, customer expectations, employee healthcare, experiential retailing, global, opportunity, trends, video
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Retailing: From A to Z 