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Tag Archives: global retailing
Mobile Retailing and Germany
Shopper interest in mobile retailing is not just growing in the United States. It is beginning to take off in other countries. According to comScore Mobilens, a prime example is Germany. Click the chart to learn more from eMarketer about the … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information
Tagged customer expectations, eMarketer, experiential retailing, France, Germany, global, global retailing, Italy, mobile shopping, opportunity, Spain, trends, UK
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McDonald’s Adding Vegetarian Outlets in India
McDonald’s operates and franchises outlets around the world. According to its Web site: “McDonald’s is the leading global foodservice retailer with more than 33,500 local restaurants serving nearly 68 million people in 119 countries each day.” Eighty percent of its … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together
Tagged customer expectations, customer loyalty, franchising, global retailing, India, McDonald's, opportunity, segmentation, trends, vegetarian
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Wal-Mart Ramps Up in Africa
As we noted yesterday, Wal-Mart is a very creative and innovative firm, not just a giant discounter that sells a lot of stuff. Another indication of this is the retailer’s heightened interest in doing business in Africa. Devon Maylie, writing … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Video Clips (non-career)
Tagged advertising, Africa, global retailing, Massmart Holdings, merchandising, opportunity, planning, shopping, South Africa, trends, video, Wal-Mart
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