Tag Archives: experiential retailing

Better Adapting to Consumers

Posted on February 4, 2014 by bermanevansretail

Retailers these days have a lot to do adapt to the rapidly changing global consumer marketplace. As noted by Kaitlin Friedmann on Visual.ly: “Shoppers have more options and control over how they purchase and receive merchandise than ever before. Here are … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Are Some Customers Overstaying Their Welcome?

Posted on January 28, 2014 by bermanevansretail

We’ve written several times before about the crucial nature of customer service and experiential retailing (click here, for example). And we’ve also written about some customer service issues that retailers such as McDonald’s have faced (click here, for example). Now, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

How Important Is the Christmas Shopping Season for Online Retailers?

Posted on January 26, 2014 by bermanevansretail

The Christmas holiday season is very important for online retailers — and this varies by country. In a recent study (as reported by EMarketer), Adobe looked at E-commerce holiday sales as a percentage of annual sales for online retailers in … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment