Tag Archives: experiential retailing

What Makes Uniqlo Glitter?

Posted on April 7, 2014 by bermanevansretail

Uniqlo makes and sells casual apparel that includes several categories and social groups. Its clothing items “simple and essential yet universal, so people can freely combine them in their own unique style.” What makes Uniqlo so successful and distinctive? According … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments

Today’s Path to Purchase Is Faster Than Ever

Posted on April 2, 2014 by bermanevansretail

As the consumer purchase process speeds up, retailers need to act accordingly. According to Parago, an expert in consumer incentives and engagement: “With consumers embracing the omnichannel, the path to purchase is accelerating. Today’s retailers need faster ways to compete … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

A Key Streaming Matchup: Amazon Vs. Netflix

Posted on April 1, 2014 by bermanevansretail

The video and TV programming markets have been shaken up a lot over the past few years, as more firms have gotten involved in streaming  videos and original programming. Two of the biggest players in the emerging streaming marketplace are … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment