Tag Archives: experiential retailing

Why Consumers Still Abandon Their Shopping Carts and How to Fix This

Posted on January 13, 2015 by bermanevansretail

Now that online retailing strategies are relatively mature, isn’t it time that more retailers figure out how to reduce the high rate of shopping cart abandonment? As Stefan Schumacher writes for the Payroll Blog: “Many online shoppers end up abandoning … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

Great Retail Experience Innovations: A Slideshow

Posted on January 11, 2015 by bermanevansretail

2014 was a strong year for retail innovations related to the shopping experience; and 2015 promises to usher in other innovative approaches. Whisbi, a firm that helps integrate the retail experience, has put together an excellent slideshow on this: “Retailers … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments

Happy Holidays :-)

Posted on December 24, 2014 by bermanevansretail

Happy holidays to all. And a healthy new year! As reported by HubSpot, several ad agencies have sent out interesting holiday cards this year: “It’s that time of year again. The time where agencies use all their remaining creativity and … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment