Tag Archives: experiential retailing

Do YOU Have a “Happy Voice”?

Posted on February 9, 2015 by bermanevansretail

When people interact with us, there are a number of cues that affect the way our conversations are perceived by the listener/viewer. Two of these cues are the inflection of our voices and our choice of words. Do we come … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

The Importance of Repeat Customers

Posted on February 5, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “The Importance of Repeat Customers” by Joel R. Evans and Barry Berman   Too many retailers concentrate on how to woo new customers and, thus, they do not pay enough attention to what they can do to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

What Happens Online Every Minute?

Posted on January 26, 2015 by bermanevansretail

Our Internet activity keeps on increasing. So what do we do online most often? As Tech Spartan puts it: “The Internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment