Why Consumers Still Abandon Their Shopping Carts and How to Fix This

Now that online retailing strategies are relatively mature, isn’t it time that more retailers figure out how to reduce the high rate of shopping cart abandonment?
As Stefan Schumacher writes for the Payroll Blog:
“Many online shoppers end up abandoning their virtual shopping carts, because they are confused about what do next, surprised by hidden costs, the Web site crashed, or it took too long. E-commerce sites lose nearly $20 billion because of shopping cart abandonment each year. So if you’re running your own E-commerce business, you want to optimize the checkout process as best you can. You want to convert all of your shoppers into sales. Reducing shopping cart abandonment is a great way to do it.”
Check out the Payroll Blog’s helpful infographic.

 

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer and tagged , , , , , , , . Bookmark the permalink.

2 Responses to Why Consumers Still Abandon Their Shopping Carts and How to Fix This

  1. Pingback: Retailing A to Z’s Most Popular Posts for the First Half of 2015 | Retailing: From A to Z by Joel Evans

  2. Pingback: The Best of Retailing A to Z in 2015 | Retailing: From A to Z by Joel Evans

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s