Now that online retailing strategies are relatively mature, isn’t it time that more retailers figure out how to reduce the high rate of shopping cart abandonment?
As Stefan Schumacher writes for the Payroll Blog:
“Many online shoppers end up abandoning their virtual shopping carts, because they are confused about what do next, surprised by hidden costs, the Web site crashed, or it took too long. E-commerce sites lose nearly $20 billion because of shopping cart abandonment each year. So if you’re running your own E-commerce business, you want to optimize the checkout process as best you can. You want to convert all of your shoppers into sales. Reducing shopping cart abandonment is a great way to do it.”