Tag Archives: experiential retailing

Visa Being More Retailer Friendly

Posted on February 23, 2016 by bermanevansretail

As part of its initiatives to expand its retailer base — and to grow greater retailer loyalty, Visa is enacting several tactics. Here is one of them: the Visa Commerce Network (VCM). Here is a synopsis of VCM, as reported … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Whom Do Internet Users Trust Most as a Source of Shopping Information?

Posted on February 18, 2016 by bermanevansretail

For important purchases, shoppers — whether bricks-and-mortar-oriented or online-oriented — often seek out information from other parties and are willing to spend time in doing so. Recently, eMarketer did research on Influencers: “Retail uses social influence throughout the path to … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 2 Comments

The Best Category Captains for Convenience Stores

Posted on February 16, 2016 by bermanevansretail

Each year, Convenience Store News (CSN) recognizes the best category captains in this retailing sector. As CSN’s Don Longo reports for its 2016 winners: “Category captains are in your customers’ brains. These category leaders not only know what consumers want to eat, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment