Tag Archives: experiential retailing

Will Millennials Turn Out to Be Great Entrepreneurs?

Posted on September 7, 2016 by bermanevansretail

As we noted in a prior post, according to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the U.S. Census Bureau. Millennials, whom we define … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , , , , , , , , | Leave a comment

Better Understanding the Consumer’s Path to Purchase

Posted on August 22, 2016 by bermanevansretail

We know that consumers shop differently for various goods and services. But we can always learn more. Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login. The chart … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Apps for Bricks-and-Mortar Firms

Posted on August 3, 2016 by bermanevansretail

Being a store owner/manager can be demanding on your time, resources, and energies. There are so many responsibilities; and it likely seems that often there aren’t enough hours in the day. Technology has helped to make many mundane tasks more efficient … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | 2 Comments