Tag Archives: entrepreneur

Online Shopping: Follow the Bouncing Prices

Posted on February 2, 2013 by bermanevansretail

Online retailing enables companies to regularly (instantly, if they like) change the prices they offer — to reflect competition, low or peak seasons, sales of particular items, and so forth. This means, for both buyers and sellers, product pricing is … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

Segmenting the Valentine’s Day Market

Posted on January 31, 2013 by bermanevansretail

It’s already February 2013, which means that Valentine’s Day is just around the corner. And it is a BIG deal to many retailers. So let’s do our homework and understand the different types of Valentine’s Day shoppers. As reported by … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

The Career Path of Amazon’s Jeff Bezos

Posted on January 23, 2013 by bermanevansretail

The video below highlights the background of Jeff Bezos, Amazon Founder and CEO, and his path from bright college student to an innovator that has redefined the retail industry. Bezos was honored with the National Federation’s Gold Medal Award at … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , , | Leave a comment