Tag Archives: eMarketer

Mobile Shopping Is Heating Up

Posted on January 26, 2013 by bermanevansretail

In 2011, U.S. retail sales via mobile devices totaled $13.63 billion. By 2016, annual retail sales through mobile media are expected to reach $86.86 billion. As eMarketer notes: “With digital storefronts just an arm’s length away, millions are reaching first … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Online Retailers Prepare for 2013

Posted on December 28, 2012 by bermanevansretail

As online retailers look to 2013, they are planning to liven up their Web sites by adding/enhancing many non-content features. According to a recent survey by SLI Systems, as reported by eMarketer: “Over one-third of online retailers plan to add … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

The Importance of Digital Tools During the Shopping Process: A Global Study

Posted on December 10, 2012 by bermanevansretail

As eMarketer reports: “Consumers have different expectations and preferences for customer service depending on where they are in the purchase journey and the types of questions they have. A 2012 global customer experience study sponsored by Capgemini found that social media … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment