Tag Archives: eMarketer

Social Media Use by Race/Ethnicity

Posted on April 28, 2013 by bermanevansretail

With the growth in social media use by consumers, it is especially important to know who is using social media. One interesting new study by eMarketer highlights the U.S. use of social media by race/ethnicity: “Hispanics are highly social online. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Online Shopping in Developing Countries

Posted on April 24, 2013 by bermanevansretail

Online shopping is growing everywhere around the world, including developing markets. Recently Jana, a research firm specializing in mobile media, conducted a survey of online shopping by mobile phone users in five developing countries: India, Kenya, Nigeria, Philippines, and  South Africa. … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

New Data on Retailers and Social Media

Posted on April 14, 2013 by bermanevansretail

As we have noted before, many retailers are active — and popular — users of social media. But, they are not necessarily using social media to drive revenues. eMarketer reports that: “Even as fewer ‘buy now’ and ‘add to cart’ … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment