Tag Archives: digital shopping

Consumer Purchase Process Today

Posted on September 24, 2018 by bermanevansretail

Over the summer, we posted about psychology and digital marketing. Now, we focus on the consumer purchase process today. The way we shop has certainly changed over the years. And so have our choices as to how and where we … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , | Leave a comment

Online Older Grocery Shoppers Matter Too

Posted on September 12, 2018 by bermanevansretail

Those 50 years old and older are an important online shopping segment. Even if retailers and their suppliers don’t realize this. Online older grocery shoppers matter too! As Krista Garcia reports for eMarketer: One study “found that these shoppers who … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

Price Shopping Online Before Visiting the Store

Posted on February 3, 2016 by bermanevansretail

As we have reported before (click here, for example), even when consumers shop in a store, most U.S. Internet users use the Internet for pre-store shopping — especially to see what the best prices are. eMarketer sums up the situation … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment