Tag Archives: customer service

Ralph Lauren in Turmoil

Posted on February 3, 2017 by bermanevansretail

Less than two years ago, Ralph Lauren Corp. hired its first outside CEO, Stefan Larsson. Yesterday, Larsson and the firm announced that he would be leaving. What happened? As reported by Suzanne Kapner for the Wall Street Journal: “A dispute over creative … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

How to Be Better at Customer Service

Posted on January 9, 2017 by bermanevansretail

Last week, we wrote about one aspect of customer service — the retailer’s return policy — and its impact on consumer satisfaction. Today, we are presenting a broad-based infographic on good customer service that was developed by  Exponential Solutions (The … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Upgrading Walmart’s Employment Practices

Posted on October 18, 2016 by bermanevansretail

For years, Walmart has had tough labor practices and been heavily criticized for them. For example, it has been sued by many women for unequal pay and promotion opportunities, fought hard against employees unionizing, paid low wages, etc. But, now … Continue reading →

Posted in Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment