Tag Archives: customer service

What Makes Uniqlo Glitter?

Posted on April 7, 2014 by bermanevansretail

Uniqlo makes and sells casual apparel that includes several categories and social groups. Its clothing items “simple and essential yet universal, so people can freely combine them in their own unique style.” What makes Uniqlo so successful and distinctive? According … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments

Today’s Path to Purchase Is Faster Than Ever

Posted on April 2, 2014 by bermanevansretail

As the consumer purchase process speeds up, retailers need to act accordingly. According to Parago, an expert in consumer incentives and engagement: “With consumers embracing the omnichannel, the path to purchase is accelerating. Today’s retailers need faster ways to compete … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Ramping Up the Customer Experience

Posted on March 26, 2014 by bermanevansretail

Take a look at a recent interview that Evans on Marketing did with Rachel Levy Sarfin of OnlyIT.ca on how companies can improve the customer shopping experience. As Sarfin says: “The well-known adage of ‘the customer is always right’ is … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment