Tag Archives: customer service

Enhancing the State of Store Traffic

Posted on March 2, 2015 by bermanevansretail

A major area of concern for retailers with a physical presence is how to maintain a strong flow of engaged store traffic. According to Platt Retail Institute:  “The success of a retailer hinges on many factors. Ultimately, sales at a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

A Small Business Guide: Using Database Marketing to Target Loyal Customers

Posted on March 1, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Using Database Marketing to Target Loyal Customers” by Joel R. Evans and Barry Berman   As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

Overstock Hops On (Technology) Board

Posted on February 23, 2015 by bermanevansretail

Overstock is a popular online discount retailer that sells a wide range of name-brand merchandise. Recently, the company has sought to greatly expand and update its data-driven technology systems. According to Chief Marketer: “As everyone in retail and E-commerce is fully aware, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , | 1 Comment