Tag Archives: customer service

How Should You Handle Angry Customers?

Posted on March 31, 2015 by bermanevansretail

All companies treasure and understand the value of happy customers. The extent and loyalty of happy customers is often the difference between success and failure. But, how should we deal with angry customers? As a general rule, we should not … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

How Shipping Options Can Affect Online Purchase Conversion

Posted on March 27, 2015 by bermanevansretail

We know that not revealing shipping information until a customer is ready to pay for an item can have a dramatic impact on shopping cart abandonment. But another shipping topic that has not received as much attention relates to how … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments

A Great Competive Advantage: Online Classes from Michaels and Creativebug

Posted on March 22, 2015 by bermanevansretail

Michaels is always looking for a competitive edge — and its latest venture, a collaboration with Creativebug (a creator of online classes), certainly bears this out. According to Michaels Web site: “We believe Michaels is where creativity happens. With 1,262 … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment