Tag Archives: customer loyalty

Why Shopping Small (Business) Matters

Posted on November 21, 2012 by bermanevansretail

Despite the growth and popularity of large retail chains, many people also enjoy shopping at small firms. This infographic shows why small business shopping still is quite important.  November 24 is Small Business Saturday. Learn about business intelligence tools. Thanks … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

How Big a Problem Is Price Gouging?

Posted on November 20, 2012 by bermanevansretail

Here is an interesting infographic by Brian Wallace on price gouging (setting overly high prices due to the high of consumer demand relative to the available supply). Click the chart to learn more. Post suggested by KCJ  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

2012 Retail Customer Loyalty Winners

Posted on November 15, 2012 by bermanevansretail

Each year, Brand Keys publishes a Customer Loyalty Engagement Index that rates hundreds of firms. The results for 2012 are now in: “The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty, and drive … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | Leave a comment