Tag Archives: customer loyalty

Do Online Prices Change TOO Often?

Posted on December 5, 2012 by bermanevansretail

One of the strengths of online retailing is the ability to easily and quickly adjust the prices offered to shoppers — based on supply-demand considerations and how well products are selling at various prices. But this strength can also be a … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Walgreens Booming New Loyalty Program

Posted on December 1, 2012 by bermanevansretail

For decades, Walgreens has been one of the world’s leading drugstore chains. And it has always prided itself on excellent customer service and a loyal following. Now, it is taking its customer loyalty efforts to a new level. According to Patricia Odell, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Whole Foods: A New Pricing Strategy

Posted on November 26, 2012 by bermanevansretail

Whole Foods has never liked the derogatory nickname “Whole Paycheck.” So, today it is striving harder to demonstrate that its prices are competitive — while maintaining its distinctive image. Click the image for a Wall Street Journal video on Whole … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 4 Comments